Marketing campaigns has been redefined in the age of Covid-19, while many conferences and exhibitions have been called off, airlines have been shut down and onsite factory tour became impossible. Companies have to think through creative and innovative marketing strategies and rebuild customer relationship.
Since 2020, we have to suspend the Marketing activities we used to take for granted. Before we used to attend Exhibitions and Academic conferences in vacuum-related industries, or just go through a Customer Journey. Now we changed our marketing strategy and devoted more time to Social Media Campaign:
- Our Alibaba Online Store has been opened and customers could know our company and products simply by visiting our Alibaba homepage.
- Our Account on You Tube, Tik Tok and Weibo have been created and updated frequently for users to view easily. It offers access to our official video and the company panorama as well as certificates. Our production capacity and R&D strength could also be clearly demonstrated. In this way, we could interact with our customers and potential customers.
- We issued an article on Vacuum Technology & Coating Magazine in September 2021. Vacuum Technology & Coating Magazine has been the leading technical publication covering the Vacuum Processing and related industries since 2000. You could find our article on September product showcase which focus on sputtering targets, evaporation sources, cathodes, coatings and other materials used for deposition and coating applications. This link takes you to the Sept. 2021 materials product showcase:
https://digital.vtcmag.com/12727/61170/index.html#
With millions of individuals around the world being impacted by the COVID-19 pandemic, our company would also adjust our policies, while we will continue to provide high-quality products and service and be the most trusted and reliable supplier to our customers
Post time: Feb-17-2022